The Importance of Video in Modern Marketing Strategies

commercial video production company

Today’s digital age has seen video become an essential component of modern marketing strategies. TranterGrey, a commercial video production company based in Evans, GA, realizes the potential video offers for connecting with audiences and driving growth for businesses.

In this blog post, we will discuss the importance of video in contemporary marketing efforts as well as explore how a professional video production company can be used to assist organizations in reaching their goals.

The Power of Video

Video has the potential to create an emotional bond between viewers and a company’s brand, allowing them to communicate detailed information in an interesting and relatable way. This in turn builds trust with potential customers, as well as credibility for the company.

According to Forbes, people retain 95% of what they see in videos. And now up to 50% of people watch a video about a product before choosing to buy it. Such facts illustrate how integral video has become in the current digital environment and how businesses unwilling to embrace it miss out on a major chance to reach their audiences.

The Impact of Video on SEO

In addition to its emotional potential, video can be utilized to maximize a website’s visibility in search engine results. Search engines such as Google and Bing take into account video content when evaluating the worth of a website, meaning that high-quality and well-suited materials will positively influence your ranking.

Furthermore, by introducing videos to your web pages and social media channels, you raise the odds of being discovered by intended viewers and can increase how much time people spend browsing said sites, which is another factor taken into account by search engines when deciding on a web page’s relevance.

The Influence of Video on Social Media

Video is an immensely effective tool for bolstering a brand’s presence and reaches on social media. Platforms such as YouTube, Facebook, Instagram, and TikTok make it easy to broadcast videos to a huge number of people and have propelled this medium into primetime relevance.

Video posts now get shared over 1,200% more times than simple text or images. This demonstrates video’s significance in creating engagement with viewers as well as coalescing them into a unified community loyal to the company. Alongside its capacity to raise brand recognition and promote lead generation, video content proves invaluable for bolstering a business’ identity.

With the help of a commercial video production company, your corporation can also enjoy similarly impressive results.

Harness the Power of Video to Enhance Email Marketing

Video has a substantial effect on email campaigns, with its implementation leading to increased engagement and more conversions. As per Campaign Monitor, emails that have a video inside enjoy 19% higher open rates than those without, while video content within the body propels click-throughs by 65%.

Moreover, videos can be beneficial for establishing brand familiarity and trust among potential customers. By conveying the merits of your product or service in an evocative manner, video initiatives serve to raise awareness as well as close sales.

It’s essential to remember that not all email clients support video playback– thus it’s important to have an alternative such as a GIF or a static image embedded along with a link to the main clip on your website. Additionally, you must make sure that the video is optimized for mobile devices.

Leverage Live Video Streaming for Your Business

Live video streaming is gaining more traction as a powerful marketing tool for companies of all sizes. Platforms such as Instagram Live, YouTube Live, and Facebook Live have democratized access to the medium and made it simpler than ever to reach out to supporters in real-time.

The authentic, dynamic nature of live streaming gives businesses the opportunity to interact with their audiences through Q&A sessions, comments, and other forms of engagement that are otherwise unachievable through pre-recorded videos. Not only does this strengthen relationships between you and your customers but also creates an inspiring sense of community within the brand itself.

Via live video streaming, companies can make use of product launches, behind-the-scenes looks, or any number of strategies in order to deliver value and education directly to supporters.

Though executing such initiatives requires a different set of abilities than those used for traditional recordings, the rewards can be tremendous if performed properly.

Leverage Professional Video Production Services to Maximize Your Content

Video has increasingly become the preferred mode of visual communication, and with good reason. However, producing high-caliber videos requires far more technical skill and equipment than the average person or business is likely to possess.

This is where a commercial video production company like TranterGrey comes into play. Professional video production companies like us are experts at crafting compelling stories through film and we collaborate closely with clients to ensure that their videos accurately convey their objectives.

On top of this, our team utilizes the latest technology and techniques such as cutting-edge audio engineering to guarantee that your content stands above the competition in an ever-saturated digital landscape.

By entrusting us with your project, you can rest easy in the knowledge that it will be handled by experienced professionals who have a passion for storytelling and filmmaking.

Get in touch with Tranter Grey today to see how we can take your business to the next level!